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Caffe Nero boss has a warning for coffee drinkers | Money | Money News

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The Future of Coffee is in Peril

The world is facing a coffee crisis, with prices soaring and supply chains under threat. According to a Fairtrade Foundation expert, there is a "genuine risk that we won’t have coffee in the future". This is due to a combination of factors, including adverse weather conditions, climate change, and volatility in the market.

Causes of the Coffee Crisis

Global prices for raw arabica beans have jumped more than 20% so far this year, after they soared 70% in 2024. Adverse weather has been a major factor, with top grower Brazil experiencing another poor crop following a severe drought in the summer season. Vietnam, the world’s second-largest coffee supplier, was hit by a drought that caused production to fall by 20% last year. This has led to significant volatility in the market and prices surging to new highs.

The Impact on Coffee Producers

Coffee producers are feeling the effects of the crisis, with many struggling to manage the uncertainty. Silvia Herrera, a second-generation coffee producer based in Mexico, said that coffee prices have fluctuated by as much as 40 cents per pound in a day, making it "crazy and impossible to manage". She explained that weather is the main issue, with climate change causing unpredictable rainfall patterns and affecting the quality of the coffee.

The Role of Fairtrade

The Fairtrade minimum price guarantee has been a lifeline for many coffee producers, providing a guaranteed price for their coffee. Max Milward, Fairtrade’s sustainable sourcing manager for coffee, said that the organization’s minimum price is the "only reason we are able to keep producing". He warned that without investments and support for coffee producers, there is a genuine risk that we won’t have coffee in the future.

The Future of Coffee

Coffee production could be cut in half by 2050, according to the Climate Institute. This is due to the impact of climate change, which is expected to make it difficult for coffee to be grown in many parts of the world. Milward said that farmers are being forced to move to higher altitudes to escape the effects of climate change, but this is not a sustainable solution.

A Reason for Optimism

Despite the challenges facing the coffee industry, there are reasons to be optimistic. James Sweeting, co-founder of Lincoln and York, a coffee roasting company, said that consumption is holding up despite the volatility in the market. He expects prices to hold firm for the next year, but hopes that a good crop in Brazil will take some pressure off supply and lead to lower prices.

Conclusion

The coffee crisis is a complex issue, with many factors contributing to the problem. However, with the help of organizations like Fairtrade and the support of consumers, there is hope for the future of coffee. It is essential that we take action to address the challenges facing coffee producers and work towards a more sustainable future for the industry. By doing so, we can ensure that coffee continues to be a part of our daily lives for generations to come.

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